The new Rouge Pur Couture is a colour-in-care lipstick powered by an up to 80% smoothing lip care base. For 16H, lips feel smooth, comfortable and protected.

PURE COLOR
Burst of pure color.
Pure pigments transform in an instant lip fusion.
Full coverage in a weightless creamy texture for couture satin look and bare lip feel.
Effortless glide for a high precision foolproof application in one swipe.

PURE CARE
High-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from ourika community garden. Up to 16h protection & comfort feel*. Softer and smoother lips with each application.

PURE COUTURE
Expertly curated 40 shades of couture in 4 color families designed for every skin tone & attitude.

Packaging designed with sustainability at heart with refills available in YSL’s 4 muse shades: rouge muse, nu muse, orange muse, pink muse.

How to Use

STEP 1: START WITH YOUR CUPID'S BOW AND UPPER LIP : STARTING AT THE CENTER OF THE UPPER LIP, USE THE TIP OF THE BULLET TO SHAPE THE CUPID’S BOW AND WORK TOWARDS THE LIP CORNERS.

STEP 2: THE LOWER LIP : FOR THE LOWER LIP, APPLY FROM THE CORNERS OF THE LIP TOWARDS THE CENTER USING THE EDGES OF THE BULLET.